I was interested in doing one on a fast food resaturant, or healthy foods, or sports, or country music?
ANY IDEAS??
THANKS!
Marketing research proposal?
You will want to start with demographics in your research. Those demographics for the fast food or health food, being they are local, you will want to focus on the local market and focus on the demand for that market. With country music, you will want to focus globally on your research to understand music trends worldwide.
You will need to state advertising methods to be used, cost of advertising, expected ROI from the efforts, etc.
Ultimately, try to inspire your audience (superiors, company, client) with the golden paved road and use hard fact data with a creative approach in showing them how you can turn that data into customers and sales through your unique marketing approach. Don't go selling magic beans though.
Reply:Wthich hypothesis or assumption are you going to prove about? Decline in fast food restaurant? More health conscious of people? Set the objectives of this research, then the scope (what aspects to ask) to get this prove. And to which respondent qualification to ask? (female aged 25-50?). By what method are you going to conduct? Tele-survey? Write everything clearly in the research proposal and imagine of the output image.
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