Please help - marketing research question?

Please don't read other answers before giving yours.





So let's say you're interested in buying a new stereo. You have a choice between two vendors that you are familiar with. One is "Stereo World" which has the tagline "Stereos - it's all we do!" You know that they specialize in stereos. And the other one is "Electronics World" with the tagline "Your complete electronics source" and you know they sell stereos, TVs, computers, etc. You might check out both, but which would you check out first - which one would you assume is going to be better, before doing more research? Also, what assumptions would you make about each vendor? Your help is appreciated, as a sampling of consumer behavior.

Please help - marketing research question?
i'd go to stereo world, because they only do stereos so would be more knowledgeable in the area





female, hispanic, 23
Reply:I would check out stereo world first, because they are the "specialists" but i would expect them to be more expensive
Reply:I would assume Stereo World is more expensive, but also more knwledgable, and probably offers delivery and installation. Electronics World makes me think of a big box store - little customer service, and less expertise.





I would still go to both, and compare specific products before I bought anything.