Where can I find floral industry market research and demographics?

General statistics and specific to Wis.

Where can I find floral industry market research and demographics?
These are wholesale numbers, so I don't think their exactly what you are looking for.





Flowers


$422 million


The combined wholesale value of domestically produced cut flowers in 2004 for all flower-producing businesses in 36 states with $100,000 or more in sales. Among states, California was the leading producer, alone accounting for nearly three-quarters of this amount ($304 million). %26lt;%26gt;http://www.nass.usda.gov%26gt;





$43 million


The combined wholesale value of domestically produced cut roses in 2004 for all businesses in 36 states with $100,000 or more in sales. Among all types of cut flowers, roses were second in receipts to lilies ($78 million). %26lt;%26gt;http://www.nass.usda.gov%26gt;





22,022


The number of florists nationwide in 2003. These businesses employed 113,270 people. %26lt;%26gt;http://www.census.gov/prod/www/abs/cbpto...








Trade associations often keep market statistics, or may be able to point you in the right direction. For specific information about Wisconsin, I'd try this association:





Wisconsin





Wisconsin Florists Association


P. O. Box 493


Menomonee Falls, WI 53052


262-251-6010





Specific demographic information for the state of Wisconsin down to the county, or even city level can be found at the census website.
Reply:Check out your local community college in the business reference section at the library (ask at the circulation desk).