I can provide very powerful PPC information that others can not, and I can provide it fast. Ex: I can give a client the list of their top competitiors, the exact ads that they are using and tell them which ads are working for there competitors and which is not. I can also provide much more detail about there market and competitors quickly. I feel this information is worth thousands of dollars per report.
What would be the best way to market or sell Pay Per Click Market Research and Competition Research.?
Let’s assume that you can provide full duplicate of competitors' PPC accounts with full access to their texts, prices, conversion rates, and so on and so on. In that case you work as a consulting company and offer them your advertising services. However, just by simply knowing how other companies advertise and what is the effect of their advertising is not enough to guarantee success. Marketers constantly do test to verify the state of their competitors - that's part of the competitive intelligence. Hint: the important word in ‘competitive intelligence’ is not the word ‘competitive’.
Frankly, i cannot imagine how you can do that. To me you sound like a disgruntled employee who wants to cash out from internal access to the accounts of big budget PPC consulting company with multiple clients and various lines of business by selling info to their competitors.
If lucky someone has already approached you with a proposal – my advice for you is to negotiate the amount as a lump sum equal to expected percentage of future profits discounted to their present value. Interested parties would be web-entrepreneurs who can benefit by knowing which markets are lucrative and still not saturated.
Have a good one.
Reply:Contact them directly. Use your "tool" to sniff out popular keywords and find who is bidding on them. Then contact them through their email if it's listed on their site, or do a whois search to find it.
Maybe you could give them a partial report for free if they respond to your email.
No comments:
Post a Comment