What is Marketing research?

Marketing Research is carried out by specialists. It depends upon the product for carrying out with wholesalers, middlemen, retailers and customers or all of them or any particular category. The research will analyse through questionnaire's to bring out:


1. Customer preference - quality, price,size, shape and type of packaging expected( for a soap)


2. Retailers - commissions existing for other brands what will be for the new one. Preferred lots.


3. Middlemen - Commission expected and preferred lots, warehousing facilities available with them, mode of transport and handling facilities.


4. Wholesaler - Preferred lots, warehousing facilities. transport and handling, incentives for higher voulmes, payment terms


5. Product life cycle based on previous experience and the advertising for launching of the product.


6. A comprehensive study will be made on the above and report submitted to the manufacturer for taking appropriate action which will help him to decide the presentation of the product and accompanying sales promotion etc.,


VR

What is Marketing research?
sarayu is mostly on.





I would add the statistical aspect of market research, along with the development of surveys and analysis of such data.





Market research can be a very useful tool, however with statistics, there is always the possibility of using some mathematical "tricks" to skew the data in the favor of whomever is paying the bills.





Always look at stats with a wary eye.
Reply:Marketing research is not as lofty as most people think. It is simply looking for the demand for you product or service, or looking for a product or service that meets a current demand. A young man intent on making money first studies the lawns in the neighborhood. The yards he determines need mowed are the customers he approaches. The same young man may study his neighbors property and determine the fense needs painted and will offer that service to his neighbor.


That's basic marketing research.
Reply:Research and analysing are part of t he marketing segments are the requirement units to specific areas such as business,local,goverment and etc.Generally you have to specific the requirement of marketing research,therefor will understanding of the target.Marketing can be dividing into there segments such as research,analysing and indentifying.
Reply:well, the question was about "marketing research", not "market research"
Reply:Its the research you do about the people behaviour and habits to buy their needs and desires.


It includes: age, income, scholar degree, gender, schedules, jobs, cities, materials, prices, contents of the products, distribution and advertising impact.