Marketing research is a scientific and systematic analysis of the market. This involves gathering data, processing/analysing data and drawing a conclusion from it to support your marketing startegies.
Some undertakings in doing a market research
1. inverview
2. questionnaire
3. using primary and secondary data etc.
What is marketing research? professionals plz answer?
That would including the gathering of demographic data and media analysis based on the product or service to be promoted.
The longer answer could fill a book. I have 35 years experience in advertising and ran my own ad agency.
Reply:Marketing research is the most effective way to guage the temperature of your audience and their likes, dislikes and needs. Companies invest millions of dollars in research before they launch a product and its worth every penny. I do marketing research as a large part of my company and the results are amazing.
It goes way beyong asking questions....its in who you ask and more importantly, how you ask them. There is a scientific method to designing and asking the questions to ensure that the necessary results are achieved.
No comments:
Post a Comment