What was the marketing strategy of Pfizer's launch of Viagra?

I am doing marketing research into the Viagra launch. I am interested in any information regarding the strategy and tactics of launching Viagra.

What was the marketing strategy of Pfizer's launch of Viagra?
They wanted to "raise" as much awareness as possible, and "arouse" the publics interest!





They knew it would be "hard", but they stuck in there...
Reply:hmmm...i dunno, maybe the fact that a male's ego is more important than birth control for women? by the way, my client gets viagra for free and sells it on the street for $5 a pill so he can afford crack...maybe that's the marketing ploy? I think more money and attention need to go toward getting meth, heroin and crack off the streets before we worry about hard-ons to promote making more children in this already overpopulated effed up world!
Reply:they bought free catered meals for general practioners and there staff in upstate new york, particularly binghamton and the surrounding area, loaded the offices with free pens, post-it notes, cookies, and free samples to encourage the doctor to use their senior and impotent patients as the initial guinea pigs and called it a clinical trial when a few dropped dead of myocardial infarctions, and yeah, plenty of crackheads get it for free and sell it for the next piece of rock to their penilely challenged death-pushers, good luck.

medicine