That's a pretty broad question. Is that really for an exam or paper?
Start by reading your textbook. Find their definition of marketing research and the business purpose. Describe the different types of quantitative and qualitative research and the appropriate use of each. That would be a good summary of the topic. Good luck!
Discuss the nature and scope of marketing research.?
You need to ask questions about your homework not just invite someone to do it for you!
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