E-Commerce businesses tend to have very sophisticated Marketing Information Systems. In the online environment, it is easier to collect and tract information on visitors and purchasers than with brick and mortar enterprises.Describe how they gather information, the type of information gathered, and how that info helps the company market it's products.
Research a traditional company that uses a good marketing Information System to gather data.?
ip addresses are quite useful
most websites you visit gather statistics purely from how many different visitors they get - which sites they visit and it which order - how long they stay on each site...
mostly all this helps is designing an effective website - say if the average time people spent on your website was 15 seconds you could perhaps say that your website didn't capture peoples attention enough...
Reply:A lot of people use AC Nielsen, not to mention other programs out there. They gather information on point of sale, geographically and up against the competitor so that they can improve merchandising, advertising and sales.
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