Why do you think technology have evolved in market research?

why have usage of technology such as teleconferencing and video conferencing evolved in focus group research?

Why do you think technology have evolved in market research?
Organizing focus group discussions is not easy, especially if your client's target markets are busy executives or professionals who are not easy to gather in one room in an afternoon.





Teleconferencing and videoconferencing allows the focus group organizer to get as many targeted audience in "one room" without having to require them to be physically present. It is easier to entice participants to joining the focus group if they won't be required to drive 10 miles to the focus group venue - and just let them participate from the comfort of their homes or offices.