What to look for in market research?

I would like to know what are the points to ask the research compay to cover for my business, Office Equipments like Copiers Faxes and Printers?

What to look for in market research?
Following are the five major and important steps involved in the research process. See if you or your MR agency carries them out:





1. Defining the Problem.


2. Research Design.


3. Data Collection.


4. Analysis.


5. Report Writing %26amp; presentation.





The brief discussion on each of these steps are:





1. Problem audit and problem definition - What is the problem? What are the various aspects of the problem? What information is needed?





2. Conceptualization and operationalization - How exactly do we define the concepts involved? How do we translate these concepts into observable and measurable behaviours?





3. Hypothesis specification - What claim(s) do we want to test?





4. Research design specification - What type of methodology to use? - examples: questionnaire, survey





5. Question specification - What questions to ask? In what order?





6. Scale specification - How will preferences be rated?





7. Sampling design specification - What is the total population?





What sample size is necessary for this population? What sampling method to use?- examples: cluster sampling, stratified sampling, simple random sampling, multistage sampling, systematic sampling, nonprobability sampling





8. Data collection - Use mail, telephone, internet, mall intercepts





9. Codification and re-specification - Make adjustments to the raw data so it is compatible with statistical techniques and with the objectives of the research - examples: assigning numbers, consistency checks, substitutions, deletions, weighting, dummy variables, scale transformations, scale standardization





10. Statistical analysis - Perform various descriptive and inferential techniques (see below) on the raw data. Make inferences from the sample to the whole population. Test the results for statistical significance.





11. Interpret and integrate findings - What do the results mean? What conclusions can be drawn? How do these findings relate to similar research?





12. Write the research report - Report usually has headings such as: 1) executive summary; 2) objectives; 3) methodology; 4) main findings; 5) detailed charts and diagrams. Present the report to the client in a 10 minute presentation. Be prepared for questions.





Contact http://www.bim4u.com for further help. They may be able to provide you further guidelines. They mostly come out with innovative solutions to Business problems. Try out posing your problem. May be it will benefit you also.





Also look up the sources mentioned below:
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