What are the differences between marketing information systems in marketing B2B, B2G, B2C?

I need to compare marketing information systems (MkIS) in marketing business-to-business, business-to-government, business-to-customer and in marketing of non-profit organizations.


I search for differences in marketing research, marketing intelligence and internal information system.


Also partial comparisons (e.g. MkIS in B2B vs in B2G) will be appreciated.

What are the differences between marketing information systems in marketing B2B, B2G, B2C?
These are my answers to your research.


B2B=boy to boy, B2G=boy to girl and B2C=boy to cow.
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