I am doing a market research in Petrol pump loyalty and brand awareness...What should be the steps..
What are various questions that should be asked to a car owner in research of Petrol Pump Brand (Indian oil, B
What brands come to mind? Mark the first response. The first brand is important because it is 'most top of mind'. Report % top of mind. Report % total mentions.
Which brand do you purchase most often? Why?
Do you buy petrol from any others? Who?
Are there any brands that you would not consider purchasing? Why? (low quality, I don't like the stations, etc.)
Where was the last place that you purchased petrol? This question is behavioral. Why did you select this brand? (on the way, close by when i notice is was low, near my home, near my work, etc.)
Reply:How often they fill their tanks?
If they fill their tank full at once?
If they have a choice of brand when they want to full their tank?
Do the mind the brand if they just going to buy a little amount of gas?
Do they have any automatic recognition system in their car, if so which brand is it from?
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