Which is the largest single marketing cost in most comapnies? 1. product servicing 2. advertising and research

3. managing and operating the feild sales force 4. maintaining and operating sales office activities?

Which is the largest single marketing cost in most comapnies? 1. product servicing 2. advertising and research
That depends on the product or service. In many companies, sales and administration costs are 30% - 40% of the cost to operate a business.





The largest single MARKETING cost is probably generating new business.