It is to gain a better understanding of the present through knowledge of the past. A good example of not doing any research before marketing is the car Nova. When marketed in spanish speaking areas it bombed as No Va in Spanish means no go and thus scared consumers away from this vehicle.
Explain the important of historical research to the marketing study.?
if you are trying to ask why it is important to study market trends it is to prevent a reoccurance o fwht happened during the great depression. we study these trends also to make money on the stock market know when to buy ad sell
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