It is about market research, advertising, public relations and new technology, I'm thinking study Masater in IMC, however this course is pretty new (according to some of my research, I might be wrong), does anyone if any good school that provide this courese? Thanks in advance!
Will Integrated Marketing Communication be useful in the future?
What do u mean by will it be useful or not.Man its already an Inthing through out the world.Every corporate is talking about IMC and most of them are adopting it.Every ad agency no more offering only advertising.They r offering all the services that could be used in Marketing Communication which ranges from Advertising to PR,rural mktg,online advertising,event mgmt, 3d mktg, digital marketing...everything.So go 4 it.
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